The GMV website that refers to this Policy on Cookies (the “Site”) is managed by GMV (“GMV”, “we,” “us,” “our”). This cookie policy (“Cookies Policy”) must be read in conjunction with our Privacy Policy. Please see our Privacy Policy for more information on what we do (and what we do not do) with your personal data and the importance with which we consider the protection of your privacy. We have prepared the following Cookies Policy to describe the types of cookies and other technologies used on our Site and on our platform and to describe the reasons and conditions of use of cookies.

Please note that we cannot offer our Site or our Services without sending some of our cookies and/or similar technologies to your device. Therefore you authorize us to use GMV cookies when you use our Site and our Services. However, you can avoid some cookies by configuring your browser settings or by refusing directly from third parties, as detailed below. When this Cookies Policy contains a term that begins with a capital letter, the meaning of this term is that defined in the Terms and Conditions of Use, in the Privacy Policy or elsewhere in this Cookies Policy. The Cookies Policy contains the following sections:


  1. What are Cookies?
  2. First Party Cookies and Third Party Cookies
  3. Session cookies and Persistent cookies
  4. Cookies on GMV Website
  5. Transparency of Cookies


  1. What are Cookies?

Cookies are small text files found in your browser directory. When you access a website, a cookie that is sent on the device through which you access the website sends information to the browser. Cookies are very common and are used on numerous websites. This happens because cookies allow the website manager to do useful things; for example, a cookie allows a website manager to know if a computer (and probably its user) has visited the website previously. In general, the purpose of cookies is to improve the functioning of the website and the user’s experience in using it, even if cookies can also send advertising messages (as specified below). For more information on what cookies are and how they work, you can consult the All About Cookies website.


  1. First Party Cookies and Third Party Cookies

We can send GMV cookies to your device through our website. The cookies we send are called first party cookies. First-party cookies are cookies that belong to the site that created them. The use of these cookies allows us to make the Website work efficiently and to track the behavior patterns of visitors to the Site. We also allow third parties to send cookies to your device. The difference between a first-party cookie and a third-party cookie concerns the control by the person sending the cookie. Even if we allow third parties to access the site to send cookies on the user’s device, we have no control over the information provided by cookies and we do not have access to such data. This information is totally controlled by third parties as described in the relative privacy policy.


  1. Session cookies and persistent cookies

Our site can send session and persistent cookies on your device. While the difference between a first-party cookie and a third-party cookie concerns the subject controlling the initial sending of the cookie on your device, the difference between a session cookie and a persistent cookie concerns the different time for which a cookie acts. Session cookies are cookies that typically last until you close your internet browser. When you finish your browser session, the cookie expires. Persistent cookies, as the name indicates, are constant cookies and continue to operate after you close your browser. This allows faster and easier access to our site. For example, a persistent cookie that our site reads from your device is the language chosen for browsing. After sending the cookie, this allows you to be automatically directed to the site with the chosen language when you next access the Site.


  1. Cookies and Other Technologies on GMV Website


Our site can send you cookies and similar technologies in different ways and for different purposes. Generally, these include:

  • To simplify your use of our Site and our Services;
  • To monitor, analyze and improve operation and efficiency of our Site and our Services;

It is our intention to be transparent and clear about the conditions and purposes of our use of cookies and other technologies. Therefore, in this section we have specified the cookies that are relevant to your use of our Site and our Services.


4.1. Site Cookies

Site cookies are cookies sent by GMV’s servers to allow use of the Site. These cookies are generally stored on your browser and do not expire at the end of your session. User tracking cookies are first-party cookies that track user IDs and settings when visiting and using the Site.

We consider these cookies useful for the operation of our site and we can send them to your device to improve your use of our site and our services.


4.2. Google Analytics

We use Google Analytics, a web analytics service provided by Google that sends cookies to your device. The information generated by the cookie about your use of the Site (including your IP address, which indicates your identifier on the internet) is transmitted to Google and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Site, prepare reports on website activity for website operators and to provide other services relating to website activity and internet usage. Google may also transfer this information to third parties if required by law or in the case of third parties that process this information on behalf of Google. Google does not associate your IP address with any other data that Google owns. For more information on Google Analytics, you can consult Cookies and Analytics and the related privacy policy for Google Analytics.


Cookie name – Duration

_utmc Session

_utmv 0 minutes

_utmb 30 minutes

_utma Two years

_utmz Six months


  1. Transparency in the use of cookies

We want to make the use of cookies and other similar technologies as transparent as possible. As specified above, we are unable to offer you the Site and our Services without GMV cookies. If you do not wish to receive third-party cookies on your device, many of these offer possibilities to exclude receipt. Please note, however, that this exclusion by third parties is not subject to our control. We have provided you with a link where you can find the information necessary to exclude the receipt of cookies sent by third parties. In addition, some browsers allow you to choose how you prefer to react to third party requests to send cookies to your device. To limit the receipt of cookies through the browser, visit the following sites to understand how to prevent your device from receiving cookies (depending on the browser you use): Firefox; Internet Explorer; Google Chrome and Safari. We reserve the right to modify this Cookies Policy, in whole or in part, at our discretion. All your changes will become effective immediately after the publication of the updated policy on the Website. The use of the Site or Services after the modification of this Cookie Policy implies acceptance of these changes. If you do not consent to the terms of this Cookie Policy, as amended from time to time, in whole or in part, you must discontinue use of the Site.